by Prof. Robert Karaszewski
It started, as many important insights do, with something trivial.
In a bathroom.
Each time a new roll of toilet paper was used, the cardboard tube was left behind. Not hidden. Not tucked away. Placed in plain sight, right where the paper was stored. One tube. Then two. Eventually six.
At first glance, the explanation seemed obvious: carelessness, bad habits, maybe a lack of attention to detail. After all, the people using that bathroom were disciplined, organized, and attentive in every other area of their lives. Why would something so simple be overlooked?
The answer, it turned out, had nothing to do with negligence.
They simply did not see it.
The Myth of “Paying More Attention”
We tend to believe that perception works like a camera: if something is visible, it should be noticed. If it is not noticed, someone must not be paying enough attention.
Neuroscience tells us the opposite.
Human perception is not a recording device. It is a filtering system. The brain continuously decides what is relevant and what can be safely ignored. This process happens before conscious awareness, not after it.
What is filtered out is not experienced as “overlooked.”
It is experienced as nonexistent.
The cardboard tubes were not ignored.
They were never registered as objects of action.
This is not a flaw in the brain. It is how the brain survives complexity.
From Bathrooms to Boardrooms
At this point, the insight could have ended as a mildly amusing household observation. But it raises a more unsettling question:
If some people genuinely do not perceive certain elements of their environment,
what am I not seeing—right now?
And more importantly for leaders:
What is my organization systematically unable to see?
In complex systems—universities, corporations, public institutions—perception is no longer individual. It becomes institutionalized. Organizations develop shared filters, shared blind spots, and shared definitions of what “matters.”
Not because people are incompetent.
But because the system rewards certain signals and suppresses others.
Why Leaders Rarely See Reality Directly
Executives often believe that proximity increases clarity. Walk the floor. Sit with the team. Observe operations firsthand.
In reality, authority distorts perception.
The presence of leadership triggers:
behavioral adjustment,
narrative smoothing,
risk avoidance,
and subtle performance theater.
People do not lie.
They optimize for safety.
As a result, leaders do not observe reality. They observe a staged version of it, carefully adapted to their role.
This is why asking leaders to “see through the eyes of employees” or “experience the system like a customer” is well-intentioned but structurally naïve. The very act of observing changes what is being observed.
The Core Insight: Blind Spots Are Designed, Not Accidental
Organizational blind spots are not caused by a lack of intelligence, empathy, or effort. They are the byproduct of system design.
Every system answers three silent questions:
What information is worth capturing?
What information is safe to report?
What information has no place to go?
Anything that does not fit these categories disappears—quietly, consistently, and completely.
These are the organizational equivalents of cardboard tubes.
Small. Visible. Harmless.
Until, over time, they accumulate into missed signals, delayed reactions, and strategic surprise.
Retrospective Perception: Seeing What Was Invisible
High-reliability organizations—aviation, intelligence, advanced healthcare—understand a critical principle:
You cannot expand perception in real time.
You can only study your blindness after the fact.
This is why they institutionalize retrospection.
Not post-mortems.
Not blame sessions.
Not performance reviews.
But structured moments where the organization asks a different question:
“What signals were present—but dismissed as irrelevant?”
For example, when student enrollment declines, the productive question is not:
“Why did this happen?”
It is:
“What was already visible six months earlier, but our system had no way to treat it as meaningful?”
Fewer inquiries.
More price sensitivity.
Longer decision cycles.
Parents replacing students in conversations.
These signals were not hidden.
They were filtered out.
Designing Systems That Can See
Mature leadership does not aim for a “complete picture.” Such a thing does not exist.
Instead, it focuses on building:
low-risk channels for weak signals,
data detached from personal accountability,
roles whose function is to notice friction, not solve it,
and regular, non-dramatic retrospection.
Not to predict the future—but to understand the limits of present perception.
The goal is not omniscience.
The goal is knowing what your system is incapable of seeing.
The Leadership Shift That Matters
The most dangerous sentence in any organization is:
“If this were important, we would already know about it.”
No.
If it were important to the system, you would know about it.
Those are not the same thing.
True executive maturity begins when leaders stop asking, “How can I see more?” and start asking:
“What have we designed ourselves not to notice?”
A Final Thought
The cardboard tubes were never the problem.
They were a reminder that perception is selective, invisible, and deeply rational. What we see is not reality—it is a model of reality optimized for action.
Leadership, at its highest level, is not about sharpening attention.
It is about architecting perception.
And sometimes, the most important insights start in the least important places.
Even in a bathroom.
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